In a landmark development, Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear) has signed a ‘Principal Partner’ agreement with Mumbai Indians, set to take effect from the 2025 cricket season. This strategic alliance will see Lauritz Knudsen’s logo displayed on the front of Mumbai Indians’ official kit and training apparel, marking a significant partnership between two prominent brands.
Key Highlights:
- Strategic Partnership: Lauritz Knudsen’s logo will be featured on the team’s official kit and training apparel, ensuring visibility to over 50 million global fans.
- Shared Vision: The collaboration is founded on shared values of growth, innovation, and excellence, with both brands aiming to leverage this partnership for mutual benefit.
Quotes from Leadership:
- Deepak Sharma, Zone President, Greater India, MD & CEO of Schneider Electric India:
“Cricket unites India like no other platform, creating connections that transcend borders and cultures. At Lauritz Knudsen, our solutions have strengthened the success of our customers for decades, and as we embark on a new growth trajectory aligned with the nation’s vision of ‘Viksit Bharat,’ we remain committed to being a partner of choice for our customers, partners, and stakeholders.” - Naresh Kumar, COO of Lauritz Knudsen:
“This partnership with Mumbai Indians exemplifies the transformative power of collaboration in driving progress and innovation. As we chart a new course under our reimagined brand identity, we reaffirm our dedication to empowering India’s growth.” - Rajat Abbi, VP – Global Marketing and Chief Marketing Officer of Schneider Electric, Greater India:
“Mumbai Indians exemplify the passion, focus, and relentless pursuit of excellence that resonate deeply with us at Lauritz Knudsen. With the launch of our new brand identity, this partnership represents a strong synergy of trust and a shared vision between two iconic brands.”
Impact of the Partnership
This strategic alliance combines Lauritz Knudsen’s cutting-edge expertise in electrical and automation solutions with the dynamic energy of one of cricket’s most successful franchises. The partnership aims to engage millions of fans globally, positioning both brands as leaders in their respective fields.
The collaboration will also strengthen Lauritz Knudsen’s presence in India, reflecting its commitment to the country’s growth and development.
About the company:
Lauritz Knudsen Electrical & Automation, previously known as L&T Switchgear, has been a key player in the Indian electrical industry for over 70 years. With a broad portfolio spanning low- and medium-voltage switchgear, automation solutions, and services, the company serves essential sectors like industries, infrastructure, and agriculture. Operating multiple manufacturing facilities across India and exporting to over 30 countries, Lauritz Knudsen is committed to delivering reliable, innovative solutions that drive growth and progress both domestically and globally.
Last Updated on January 8, 2025 by Staff Reporter
