Mumbai — In a strategic move to tackle the ever-increasing rate of cybercrime across India, WHT NOW, a digital safety movement, has launched a National Youth Ambassador Program. A collective effort of universities and colleges across the country, the initiative aims to train over 5,000 students as ‘digital first responders’ on campus, by the end of 2025. These will be trained to thwart the growing cases of sextortion, cyberbullying, identity theft and online harassment, the numbers of which have peaked up in recent years.
India, home to over 850 million internet users, is one of the most digitally connected nations in the world yet digital safety awareness remains limited within formal education systems. Based on a recent data by the National Crime Records Bureau (NCRB), there has been a 24.4% surge in cybercrime in 2025 alone, with over 65,000 FIRs registered. The actual numbers, experts believe, are far higher, considering the fact that most victims hesitate to report such cases due to fear, stigma or lack of awareness. Out of these, women and minors account for a majority of victims.
WHT NOW’s mission is to bridge that gap by placing empowered young voices at the centre of change.
“This is not just an initiative; it’s a national movement,” said Neeti Goel, Founder of WHT NOW. “We are witnessing an epidemic of silence around online abuse. Our aim is to equip the youth with knowledge, courage and community because only they can change the digital narrative from fear to empowerment.”
Under the programme, each ‘Youth Ambassador’ will undergo expert training in cyber law, reporting mechanisms, psychological first-aid and digital ethics. The program includes hands-on workshops, mentorship from cybersecurity experts and legal professionals and the creation of on-campus Digital Safety Cells to support peers and drive awareness campaigns.
Experts asserted that cybercrime goes far beyond being a tech issue; it’s an overwhelmingly emotional, legal, and social crisis, and the only way to create an impact would be by building undeterred leadership at the grassroot levels. It is such intent that has led to the direct approach to educational campuses.
Backing the legal dimension of the campaign, Akshat Khetan, Co-Founder and legal strategist, added, “In our work, we often see victims freeze in confusion, not knowing where to turn. With trained ambassadors on ground, there will now be a peer-led, structured channel for support, guidance and immediate action.”
Aneka Goel has been designated as the Global Youth Ambassador of WHT NOW, and will represent and coordinate the youth movement across India and internationally. “I’m not here to speak for others — I’m here to speak with them,” said Aneka. “As a young person, I know the digital world is both empowering and dangerous. This role is my commitment to making sure we fight back with empathy, knowledge and unity.”
The movement aims at creating a ripple effect by the training of over 5,000 Youth Ambassadors, directly benefiting lakhs of students and young citizens across the country by creating safer, more aware and better-equipped digital communities. These ambassadors will ensure that they mentor, educate and defend the young from getting exploited digitally, and also provide a support system in the face of such exploitation.
A dedicated national helpline has been set up by WHT NOW, to support victims and concerned individuals. Victims can get immediate assistance, guidance and referral support for cases related to cyber abuse, harassment and online threats, by calling on — +91-9019115115
The campaign has already garnered the support of over 40 academic institutions, and pilot chapters have been initiated. The long-term goal is to build a pan-India network of trained ambassadors who act as on-ground support for both prevention and response.
The program will officially roll out in phases starting May 2025, with a pan-India tour of awareness sessions, university MOUs and the release of a digital toolkit.